This platform was a creative approach in response to my MA Advertising dissertation. Judging what success meant in terms of Cause-Related Marketing and through research saw a correlation between the use of CRM and the success of Corporate Social Responsibility. Looking into it a lot of the times companies struggle to understand and work towards their social responsibilites.
Combining the use of social machines and cause marketing I presented a platform idea where brands can submit a brief for communities to respond to. This is a platform where creatives and non-creatives can get together to submit proposals for a cause campaign/creative solution/piece of work that can help the company commit to the values they stand for.
Companies get their marketing, communities are heard by the brands they like and together they aim for change by creating a valuable project to work on.
Hopefully inspiring a new approach into how brands communicate and work with citizens to create actual change.
Marvel Prototype for Demand
