This was a campaign for HAT (History of Advertising Trust) a live client. We created a campaign based on the use of UGC. Re-purposing famous old ads for a 21st century public.
The campaign strategy includes a call to action for advertising enthusiasts to re-make their own ads and tagging HAT's existing twitter account. The adverts made will then be fed through HAT's Instagram account.
This should promote more people to visit the online archive and their archive in Norwich. It is also for companies to donate money to keep their archives growing.
A new take on classic adverts. Good ideas never die.
